(CLIENT)
Confidential
(PROJECT)
Boutique hotel in San Miguel de Allende, Guanajuato, Mexico
(Year)
2026
(services)
Press & Editorial Coverage
(ABOUT)
An architecture firm approached us shortly after completing a luxury hotel in Mexico, seeking international editorial recognition following its opening. The challenge was to distinguish the project within a competitive hospitality landscape and communicate its relevance to leading travel, design, business and lifestyle media.
We developed personalized pitches for 20 journalists, highlighting the dialogue between local architectural heritage and contemporary hospitality. Presented as visual documents, each pitch connected the project’s design narrative with the journalist’s editorial interests and invited them to experience the property firsthand.
(APPROACH)
19 of 20 journalists opened the pitch, achieving a reported 95% open rate.
Nine journalists confirmed and visited the property, representing 45% of the outreach list.
Participating outlets included Condé Nast Traveler Spain, Men’s Health México, The Wall Street Journal, Casa Vogue Brasil, Forbes US, Travel + Leisure US and The New York Times.
The outreach introduced the firm’s work to leading international journalists and secured firsthand engagement with the project during its opening weeks.
